Marketing Ideas


The Fore! Reservations system is designed to do more than just reserve tee times and collect green fees. Utilize Fore! Reservations at the highest level by implementing the following concepts and ideas developed by our Marketing Team. With the Fore! Reservations suite of tools, high quality e-mails can be sent out to specific segments of your customer database. Targeted e-mails based off of buying patterns and reservation history outperform the standard "e-mail blast" and takes your marketing efforts to the next level. Only the integrated Fore! Reservations database makes this possible and will help you market your facility like never before!

Email_Ideas
  Marketing with Real Results! - Let our talented Marketing Team assist
you with e-mail creation so you can benefit from our many marketing tools.

Birthday Special - Send your customers a card on their birthday with a promotion
to come play your golf course. This concept earned a Fore! Reservations User
the NGCOA Award for "Idea of the Year" in 2002.

Special Vendor Demo Days - Track all customers who have bought products
from a specific vendor. Then notify those customers and do special Demo Days
for them with their preferred vendor.

Holiday Cards and Party for Top Spenders - Find the golfers who have spent
the most in your golf shop. Reward them with a special Golf Shop Holiday Party
offering cocktails, hors d’oeuvres and free gift wrapping.

Family Golf Specials to Junior Golfers - E-mail all members of the family and
have special events tailored to themes and times that are "family friendly."

E-mail Customers after Their Play as a "Thank You" - Once players have
completed play, send them a personalized "Thank You" e-mail.

Track All No-Show Customers and Update Them on New Policies - Get a
listing of all customers who have no-showed within a given period and let them
know of new policies that are being implemented.

E-mail "Comeback Coupons" for Customers You Haven’t Seen in Awhile - If a
customer hasn’t returned since last season, send them a special offer targeted
at getting them back to your facility as a regular customer.

Reward Customers for Booking Online Reservations - Offer additional incentives for online booking and track their success. Market your Internet tee times in the same fashion as the airline, car rental, and hotel industries (Some golf courses are booking over 25,000 reservations online per year).

Track Lesson Customers and Market Your Instruction Programs - Define the segment of your database that takes lessons and keep them updated as to available days and times of your facility's instructors to continue their progress.

E-mail Customers Prior to Arrival of Any Cart Rule Changes - Should inclement weather affect your cart rules, easily e-mail all players on the tee sheet of your policy changes.

Membership Renewal Drives - As memberships expire, notify your current members as well as past members about the membership drive and specials that you are offering.

Market Male or Female Customers - Segment your database based on gender and send specific specials pertaining to that gender such as for men’s leagues, women’s leagues, Father's Day, Mother's Day, etc.		        E-mail Customers Whose Golf Shop Credits are Expiring - Be pro-active and notify your customers who have expiring credits. E-mail them a message with the amount and the expiration date to help build communication and goodwill with your frequent golfers.

Track Left-Handed Players and Easily Move "Left"Over Merchandise - Categorize all left-handed players in your database and send them specials on any left-handed merchandise that is "Left"Over at the end of the year.

Hole-in-One - Track all players in your database who have recorded a hole-in-one at your golf course. Host an end of the year "Hole-in-One Party" for fun and prizes.

Next Year’s Outing Customers - Get your previous year’s outing customers to sign up again next year by sending that segment of your database next year’s outing information.

Target Players on Their "Preferred" Days to Play Golf - Segment golfers by their preferred golf days. If the tee sheet on Tuesday is light, send specials to only golfers who usually have that day off.