Customer Database
Building a customer database is more critical in today’s golf market than ever before. The only way to build customer loyalty is to capture and utilize database information, which is made simple with the Fore! Reservations software. By building one central database, you can leverage customer data into rounds and revenue with targeted marketing efforts that bring you better results! You also save time by making the reservation process quick and efficient for both you and your customers. In addition, these valuable database tools help you answer important questions about your business. Questions like: Where are our players coming from? Who plays the most rounds? Who buys the most merchandise? How many rounds are our seniors playing? Each field in the customer database can be used to your advantage!
 |
| Customer Database - Knowing your customers is essential to your success! Build a customer profile and start a profitable relationship with every golfer. |
 |
| Customer Details - With advanced database segmentation possibilities such as categories, expiration date, pop-up message, and customer photo; you will quickly make each customer at your facility feel like they are at their "home course." |
Last Name/First Name/Phone Number - Begin building your customer database by entering these three required fields when making a tee time. Once in the system, you can begin to profile and track each customer.
E-mail Address - Create a database of the most valuable tool in the industry, your customer’s e-mail address. Then, activate an e-mail campaign directly from the Fore! Reservations system.
Birth Date - Spark your marketing efforts with a Birthday promotion to increase business for your entire facility. By tracking birth dates you can reward your highest value customers with an offer during their special month!
Customer Type - Classify your customers and you will always know who is a resident, senior, or annual pass holder making check-in and point of sale transactions accurate and more efficient. Track how many rounds different customer types are playing each season.
Address - If you prefer traditional mail for certain marketing promotions, creating mailing labels are just a click away. You can easily merge customer information in Microsoft Word to create mailing labels for your direct marketing pieces.
Zip Code - Enter the zip code and the system automatically fills in the city and state! Now you’re ready to run demographic reports to identify where your customers are coming from, a critical piece of data for every facility.
Credit Card Number - Collect credit card information and enforce your cancellation and no-show policy. Build your case against disputes and eliminate losses due to no-show customers; all while maintaining PCI Compliance. Read more about credit card security.
Customer Notes - Identify the special needs of your customers and keep a detailed log for every golfer. With this valuable information, every customer will feel like your facility is his or her "home course."
Loyalty Cards - With a built-in awards program, you can distribute customer loyalty cards that integrate with Fore! Reservations. Bar code scanning technology easily tracks and rewards your most frequent customers and instantly grows your course's awards program!
