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Customer Database Management |
Building a customer database is more critical in today’s golf market than ever
before. The only way to build customer loyalty and a lasting relationship with
the customer is to capture and utilize database information. With Fore! Reservations software, you can create a database of
customers and identify your target markets. Even more important,
these tools will help you answer important questions about your
business. Questions like:
- Where are our players coming from?
- Who plays the most rounds?
- Who buys the most merchandise?
- How many rounds are our seniors playing?
Last Name/First Name/Phone Number
Begin building your
valuable customer database
by entering these three
required fields. Once in the
system, you can begin to
profile and track each
customer.
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Birth Date
Revolutionize the industry and distinguish your facility by mailing out a
birthday card promotion to your golfers. This can spark your marketing
and increase revenue for your entire facility.
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E-mail Address
Create a database of the
most valuable tool in the
industry, your customer’s
e-mail address. Then,
activate an e-mail
campaign directly from the
Fore! Reservations system. |
Customer Type
Classify your customers
and you will always know
if someone is a resident,
senior, or annual pass
holder. Create a member
mailing list and find out
how many rounds your
golfers are playing. |
Address
By merging your customer information with Microsoft Word, you will be
able to create a direct marketing piece quickly and mail it to your target
market. Marketing pieces, newsletters, and mailing labels are now just
a click away.
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Zip Code
Enter the zip code and the
system automatically fills
in the city and state.
Now you’re ready to run
demographic reports to
identify where your
customers are coming
from, a critical piece of
data for every facility.
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Credit Card Number
Collect credit card information and enforce your cancellation and
no-show policy. Build your case against disputes and eliminate losses
due to no-show customers. |
Customer Notes
Identify the special needs of your customers and keep a detailed log for
every golfer. With this valuable information, every customer will feel
like your facility is his or her "home course." |
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Burr Ridge, IL 60527